.YOU MAY certainly not understand it, however different typefaces elicit various feelings. Serif typefaces, along with small strokes by the end of characters, are usually found in publications and also newspapers. They seem dependable and also authoritative. Sans serif typefaces, which are plain, can easily appear contemporary and also casual. Graphic congruity provides visitors a sense that they know where they stand up it helps to construct trust. When it comes to The Financial expert, it sets the shade for our journalism.